Tuesday 9 April 2013

The Kodak Moment

"A Kodak Moment: a rare, one-time moment that is captured by a picture, or should have been capture by a picture."  
Over the years the use of film and film photography has declined. The rapid increase of mobile phones, and those with decent cameras, has pushed aside the film camera and very much diminished the idea of 1 off images, the Kodak moment. Film photographs are seen as more precious than any other form of images. They are single images that capture a certain time that are irreplaceable and a one off. "Digital photography took off and Kodak wasn't ready for it. From the late 90s until about 2008 (which is also when camera phones became mainstream), the digital still camera market in the U.S. grew from 4.5 million units shipped in 2000 to 28.3 million units in 2007, according to PMA."

No comments:

Post a Comment